Due to the pandemic, some charities have seen their supply chain compromised since the donations to their mission rely on selling second-hand products and were unable to do so during lockdown. Solfraterno, one of these charities in the council of Oeiras, Portugal, which supports 200 needy families, ran out of food and basic needs to continue their mission.
1. Identified problem
After helping Solfraterno set up its distribution of food baskets, their income, normally acquired by selling second-hand articles, was now closed due to the lockdown. To make matters worst, the news came that some of Solfraterno's community retail supporters and supermarket chains in the vicinity of its premises, would stop supplying food as well to comply with the rules imposed to prevent Covid-19 contagion.
Solfraterno needed a solution that would allow it to continue its mission.
2. Implemented solution
Make a an ad video that would allow Solfraterno to use it on their social networks and online presence that promotes a campaign for the Portuguese to fill up auty's Ceu's pantry (#DespensaDaTiaCeu).
This video, in addition to Solfraterno's social networks, its partners, volunteers and associates, was broadcast on television at the following times:
Channel 1, Program Tânia Ribas , date 4th of May 2020
Channel CMtv, date 7th of May 2020
Channel SIC, Program Olhó Baião, date 1sth November 2020
3. Who support Spread's efforts in this intervention?
This solution had the pro bono support of Dinis Mota
4. What was the purpose of the solution implemented?
Increase donations to Solfraterno to allow its mission to continue;
Give visibility of the charity's work to attract more potential sponsors and supporters.
5. What was the social impact created?
200 families in vulnerable situation (807 people including children and elderly) supported by Solfraterno;
Increased capacity at Solfraterno to allow the ability to accept more requests that multiplied during the pandemic lockdown;
Solfraterno social response as a front-line institution.
